The Biggest Drugstore Beauty Event of 2026
Get your digital carts ready, beauty lovers! The CVS Epic Beauty Sale 2026 is officially back from March 15th through March 28th, and it is the ultimate playground for high-performance finds on a budget. If you’ve been waiting to restock your "holy grail" items or want to try the latest viral dupes, this is the best drugstore beauty sale March has to offer.
The ultimate saving hack? Check your CVS app for the CVS $10 off $25 beauty coupon. By stacking this with manufacturer coupons and your CVS ExtraCare beauty rewards, savvy shoppers are scoring up to 70% off their hauls. Everything we’ve curated today is under $25, ensuring you get that dopamine rush of a luxury haul without the credit card guilt.
Skincare Staples: Glow for Less
e.l.f. Bright Icon Vitamin C Serum ($15) This is the ultimate luxury dupe for those $80 serums. Formulated with a potent Vitamin C blend, it brightens dark spots and evens out skin tone in weeks. It’s a staple for my morning routine because it sits perfectly under makeup without pilling.
Neutrogena Hydro Boost Water Gel ($22) If your skin is feeling thirsty, this is the hydration hero you need. Packed with hyaluronic acid, it has a unique water-like texture that absorbs instantly. It’s a dermatologist-favorite for a reason—it provides 48-hour hydration without any greasy residue.
Neutrogena Makeup Remover Towelettes ($7) Sometimes the classics are the best. These are a travel essential and a late-night lifesaver. They dissolve 99% of dirt and waterproof mascara with one swipe, leaving no heavy residue behind. At this price point, it’s the perfect time to grab the value pack.
Vacation Chardonnay Oil SPF 30 ($22) Sun protection, but make it chic. This oil gives your skin a stunning, non-greasy glow while providing broad-spectrum protection. It smells like a luxury vacation and is perfect for achieving that "clean girl" aesthetic at the beach or the pool.
eos Vanilla Cashmere Body Lotion ($9) If you haven't seen this on "ShowerTok," where have you been? This lotion smells exactly like a warm vanilla cupcake and provides 24-hour moisture. It’s incredibly thick and creamy—grab two because it always sells out during the CVS beauty deals under $25 events.
Bubble Day Dream Vitamin C + Niacinamide Serum ($17) Bubble is making high-quality skincare accessible for everyone. The Day Dream serum combines Vitamin C for brightness and Niacinamide to calm redness. It’s lightweight, effective, and the packaging is undeniably cute on any vanity.
Makeup Must-Haves: The $25 Glam Routine
Burt’s Bees Boosted Balm ($9) For those "no-makeup" makeup days, this lip balm is a must-have. It provides a sheer wash of color while deeply nourishing the lips with fruit oils and beeswax. It’s the perfect hybrid between a treatment and a tint.
Maybelline Colossal Bubble Mascara ($12) This is a drugstore legend for a reason. The mega-brush delivers instant volume with zero clumps. If you want lashes that look like extensions for a fraction of the cost, this is your go-to. It’s long-wear, smudge-proof, and iconic.
Milani Conceal + Perfect Primer ($13) Milani is the queen of long-wear performance. This primer blurs imperfections and extends the life of your foundation significantly. It has a slight tackiness that "grips" makeup, ensuring your face stays put from morning coffee to evening cocktails.
Physicians Formula Butter Bronzer ($16) The scent alone is worth the purchase—it smells like a tropical coconut paradise. This bronzer has a creamy, buttery texture that blends into the skin seamlessly, giving you a natural sun-kissed glow without any orange undertones.
e.l.f. Hydrating Camo Concealer ($7) This is high-pigment coverage at its finest. Unlike the original matte version, the hydrating formula is perfect for the delicate under-eye area. It covers dark circles and blemishes effortlessly and won't crease or settle into fine lines.
Sheer For It Blush Tint ($11) Liquid and cream blushes are dominating 2026, and this tint is a standout. It’s incredibly lightweight and buildable, allowing you to achieve a subtle flush or a more dramatic "cold girl" look. It’s a great way to add a healthy glow to your complexion.
Hair Care Heroes: Salon Results, Pharmacy Prices
OGX Bonding Repair Heat Protectant ($11) If you use heat tools, a protectant is non-negotiable. This OGX formula uses bonding technology to strengthen your hair while shielding it from temperatures up to 450 degrees. It leaves hair shiny, manageable, and smelling divine.
Nexxus Hy-Volume Shampoo ($19) Flat hair? We don't know her. Nexxus delivers salon-quality results with this protein-infused shampoo. It cleanses deeply while lifting the roots to provide noticeable volume that lasts all day without feeling weighed down.
Volume 25 Finishing Spray ($14) Lock in your look with this high-hold spray. It’s perfect for those intricate up-dos or just keeping your blowout bouncy throughout a humid day. It’s fast-drying and doesn't leave that dreaded "crunchy" feeling on the hair.
Anti-Thinning Targeted Treatment Shampoo ($23) Hair health starts at the scalp. This targeted treatment is designed for those experiencing thinning or shedding. It uses clinical-grade ingredients to strengthen the hair shaft and promote a healthier environment for hair growth.
Color Depositing Treatment Mask ($18) Skip the salon visit and refresh your color at home. This mask hydrates like a deep conditioner while depositing a temporary tint to keep your color vibrant and rich between appointments. It’s a literal lifesaver for brunettes and reds.
808 Base Gel for Curls ($15) For my curly-haired friends, this gel provides incredible definition and frizz control. It’s lightweight enough that it won't pull your curls down, but strong enough to keep them bouncy and defined even in high humidity.
Personal Care & Oral Care: The 'Everything Shower' Essentials
Lume Whole Body Deodorant Spray ($16) The "Whole Body Deodorant" trend is here to stay, and Lume is the pioneer. This aluminum-free spray can be used anywhere (and we mean anywhere) for 72-hour odor protection. It’s a total game-changer for gym bags and hot summer days.
Fresh Melon Sugar Scrub ($10) No "everything shower" is complete without a good exfoliation. This sugar scrub sloughs away dead skin cells to reveal incredibly soft, glowing skin. The fresh melon scent is the perfect pick-me-up for your morning routine.
Native Body Wash ($12) Native is beloved for its clean ingredient list and sophisticated scents. It lathers beautifully without stripping the skin of its natural oils. If you want to smell like a spa every single morning, this is the one to grab during the sale.
Secret Whole Body Deodorant Cream ($15) Secret has joined the all-over freshness movement with this dermatologically tested cream. It goes on smooth and clear, providing professional-grade protection for those areas where standard deodorant just isn't enough.
Bio-Oil Skincare Oil ($14) Bio-Oil is a cult-favorite for a reason. It’s a multi-tasking powerhouse that helps improve the appearance of scars, stretch marks, and uneven skin tone. I love adding a few drops to my body lotion for an extra boost of moisture during the winter.
Dove Advanced Care Deodorant ($8) Reliable, moisturizing, and classic. Dove’s Advanced Care formula provides 48-hour protection while caring for your underarm skin with 1/4 moisturizers. It’s a daily essential that you should definitely stock up on during the CVS Epic Beauty Sale.
Crest 3D Whitestrips ($24 - Sale Price) Crest Whitestrips are the gold standard for at-home whitening. They use the same enamel-safe whitening ingredients that dentists use, giving you professional-level results for a fraction of the cost. Catching these under $25 is the ultimate win.
Boka Hydroxyapatite Toothpaste ($13) Boka is revolutionizing oral care by replacing fluoride with nano-hydroxyapatite—the same mineral that makes up your teeth and bones. It remineralizes enamel and reduces sensitivity, making it a savvy upgrade for your daily routine.
Shop Smarter, Not Harder
The clock is ticking on these deals! Don't forget to link your ExtraCare card and check your email for those personalized "ExtraBucks" offers. These prices are only valid through March 28th, so head to your local CVS or shop online to secure your glow for the season. Happy hauling!
